Our mission is to provide quality specialised solutions to infrastructure. This means quality products and services, delivered in the way you need them to be; utilising cutting edge technology and innovative design.
Honesty - We are what we say we are.
Commitment - We go the extra mile - every day.
Care - Considerate in everything we do.
Urgency - Do it right, and do it right now.
Accountability - If its to be its up to me.
Four decades of experience and a reputation for exemplary customer service is at the heart of everything we do.
To support this, we have developed what we call our Customer Promise.
You can trust us to deliver on our promise.
*for product in stock
In the last 12 months, 97% of customers said they would recommend us to a friend or colleague because they cannot get the same level of service elsewhere.
Roger is our Chairman. As a qualified consultant engineer he identified a gap in the market for Safety products as a result of the Health & Safety at Work Act in 1976. That same year he started Safeaid with his wife Jill. Now responsible for Financial Management he keeps a close eye on the key numbers and ensures the business remains stable and fit for the future. Outside of work he keeps busy with his 7 grandchildren and loves to escape to the garden whenever possible.
Richard is our Managing Director with responsibility for overseeing all aspects of the business including Sales, Marketing, Research & Development and Operations. Accomplished, resourceful and passionate about the Company and the industries we serve, he has ambitious goals for the future. Outside of work he enjoys getting away from it all in the countryside with his wife and two young children.
Kate heads up our Customer Services department and Mi365 project team. With 12 years' worth of experience, most recently in Business Development, she is familiar with many aspects of the business. A dedicated team player with an infectious sense of humour, Kate's passions outside of work are keeping fit and orchestral music.
Barry takes a leading role within the Purchasing, New Product Development & Operations departments. Highly organised, steadfast and passionate about getting it right, first time, every time. Barry was a key player in the design, research and installation of our order processing system which was installed in 2012 and our new pick and pack warehouse in 2015.
Outside of work, he enjoys spending time with his family and friends, freely gives of his time to worthwhile causes and likes to practice his DIY skills.
Bryony is our Customer Services Executive and provides a professional and friendly service to our customers on a daily basis. Her unruffled nature and soothing tones are perfectly suited to a hectic and demanding role. In her spare time, she enjoys spending time with her family and practicing her culinary skills.
An experienced Business Development Manager with 11 years Safeaid service, Roy spends most of his time visiting clients, new and existing. He is committed to the principles of Health & Safety and ensuring workers have the correct PPE to carry out the job they are undertaking. Ambitious, enterprising and quick witted. Outside of work he is a family man, blessed with two young sons.
Jeremy is our Technical Specialist. A qualified accountant; by nature precise and thorough he provides counsel to the business and customers on PPE and regulatory issues. He is a keen advocate and contributor to the education and consultation sectors on safety issues and PPE performance and compliance.